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Liked by the Party Media-CZ Explosion-proof: "Blue Ocean Strategy" Opens up the International Market

Under the fierce price competition of household explosion-proof electrical appliances, CZ Explosion-proof Electrical Appliances Co., Ltd, located in Jiaxing, Zhejiang, fully adheres to "safety, quality and technology" and breaks out of the "red ocean" of the domestic market, actively implements the "blue ocean" "strategy" and "going out" strategy, the products sell well in developed countries such as Germany, the United Kingdom, the Netherlands and Italy, and 56 countries and regions related to the "One Belt, One Road", This has created a gratifying situation where the domestic and international markets are equally divided.
"Blue Ocean Strategy and Going Out Strategy
With the development of trade globalisation and the internationalisation of production, as goods circulate and are traded between countries, international major customers and consumers not only have requirements for the quality and cost-effectiveness of the products themselves, but their consumption expectations are also increasing. This is linked to product safety, quality and environmental requirements, which is why various countries and organisational alliances have successively formulated their own product certification standards and systems. If a company's products pass product certification by international organisations and reputable national certification bodies, it can be issued with a 'certificate of certification' and may affix certification marks to certified products. This internationally recognised and effective method of certification allows companies or organisations to establish a good reputation and brand image through product certification, and at the same time allows customers and consumers to identify the quality and safety of products through certification marks. or not. In the field of safety, international certification of explosion-proof products has stricter requirements and higher thresholds. The most recognised explosion proof product certifications in the world are IECEx international explosion proof certification and ATEX EU explosion proof certification.
Huang Jiefeng, chairman of CZ Explosion-proof Electrical Appliances Co., Ltd., said that although CZ Explosion-proof Electrical Appliances Co., Ltd. has become a member of PetroChina's first-level supply network, a member of PetroChina's material resources market and a supplier of CNOOC Engineering, becoming one of the top ten domestic explosion-proof electrical appliances companies, the company must implement "In order to implement the "Going Global" strategy, we must actively carry out international certification, which is a "passport" for enterprises to enter the international market. In order to meet the needs of international and domestic high-end markets, and also to ensure the absolute safety and reliability of explosion-proof performance, the company has cooperated with internationally renowned certification agencies such as DNV, TUV, SIRA, CSA, CML, LICE, Techno Progress, etc. to conduct multiple certifications for products. In addition to obtaining relevant domestic certificates, the main products have all passed ATEX EU explosion-proof certification, IECEx international explosion-proof certification, EAC Russian Customs Union certification, etc.
In 2017, CZ explosion-proof CZ12, CZ13, CZ14 and other series of explosion-proof electrical boxes received IECEX and ATEX certificates issued by international certification bodies. This not only filled the gaps in the international explosion-proof certificates for the company's complete product sets, but also made a significant contribution to the certification of this product series. For the first time, the "maximum dissipated power method" was used to comprehensively certify products. From the certification mode to the verification method, it broke through the framework limitations of the current international and domestic explosion-proof standards, and was a great leap forward for Chinese explosion-proof enterprises in this field. Nowadays, almost all CZ explosion-proof comprehensive explosion-proof electrical boxes are certified by the "maximum power dissipation method", and the "maximum power dissipation method" is based on the component certificates of CZ1200, CZ1300 and other explosion-proof empty boxes and a series of explosion-proof modules. By limiting the maximum power dissipation of the built-in modules to measure and determine the temperature groups of each explosion-proof enclosure at different ambient temperatures, it not only ensures explosion-proof safety, but also optimises customer solutions and maximises product utilisation efficiency.
In January 2018, CZ Explosion-Proof Electrical Co., Ltd. obtained the "Kuwait National Petroleum Company (KNPC) Supplier Network Certification". This is the second time that CZ's explosion-proof products have obtained network certification from National Iranian Oil (NIOC), Oman Petroleum Development Company (PDO), Kuwait Petroleum Company (KOC), etc. The qualifications and strength have been recognised by major international oil companies. This has laid a solid foundation for the further development of international business.
Over the years, while adhering to the stable and sustainable development of the company, CZ Explosion Protection has actively participated in international exhibitions, fairs and forums held around the world, such as the Hanover International Industrial Show in Germany. Each time, we are carefully organised and carefully arranged to continuously expand the path of international marketing and grasp the latest trends in the industry and development trends of new products and technologies. In 2018 alone, CZ Explosion Proof has actively participated in the Algeria International Oil and Gas Industry Expo, Moscow Petroleum Exhibition, American OTC International Oil and Gas Exhibition, German Alchema Chemical Industry Exhibition, Barcelona International Natural Gas Exhibition, Abu Dhabi International Petroleum Expo, CIPPE Beijing At the International Petroleum Exhibition and other exhibitions, we have won project orders from Oman National Petroleum, Hyundai, South Korea's Samsung, Kuwait National Petroleum, etc., and developed more than 70 new customers from different countries. While consolidating existing customers in the international market, it is also actively expanding into emerging markets such as the Belt and Road Initiative, demonstrating a good Chinese corporate image and craftsmanship, further expanding CZ's overseas customers and circle of friends.
Safety and explosion prevention are top priorities
With the frequent occurrence of safety accidents in recent years, issues such as industrial safety and explosion protection have attracted increasing attention from industry and the public. Inadequate safety and explosion prevention measures will directly endanger people's lives and property. Therefore, the demand for high quality explosion-proof products in the petrochemical industry, food and medicine, precision electronics, military ships, aerospace and other fields is particularly urgent. For this reason, over the years, the company has continuously invested heavily in the purchase of advanced production and testing equipment to enhance the company's core competitiveness. At present, the company has a series of precision CNC processing equipment such as CNC machining centres, laser cutting machines, welding robots and automatic glue coating machines, which can complete the processing techniques of high-standard and high-demand products. The company's quality department is also equipped with complete and advanced analytical testing instruments.
The company takes strict quality control as its foundation, formulates comprehensive corporate standards and quality control processes, and strictly implements various control measures in accordance with the highest requirements of international explosion-proof standards. At the same time, it also conducts process research, quality assurance and quality testing. A detailed division of labor has been carried out and comprehensive quality control has been carried out on all aspects of the production process. Since 2004, it has passed ISO9001 quality management system, EN ISO/IEC 80079-34 European explosion-proof quality management system, international explosion-proof quality management system and GJB9001C military standard quality control system audits. In addition to accepting audits from the IEC International Explosion-Proof Quality System and the European Explosion-Proof Quality System every year, the company also accepts second-party audits according to their own requirements from internationally renowned cooperative units such as Pepperl+Fuchs, Weidmüller, and Philips. Through rounds of multi-party audits and continuous improvements and improvements, today, CZ explosion-proof quality control system presents a multi-level, all-round three-dimensional structure, and quality control measures have penetrated into every aspect of product production and manufacturing.
CZ explosion-proof dares to break through and take the lead. When China's explosion-proof standards are lagging behind in updating and the design concept of the explosion-proof industry is relatively backward, CZ Explosion-proof has always focused on the exploration of cutting-edge explosion-proof technology. As early as 2008, when most domestic explosion-proof companies were still focusing on the domestic market, CZ Explosion-proof's explosion-proof products, developed in accordance with international explosion-proof standards, passed the ATEX explosion-proof quality system certification of Det Norske Veritas (DNV). It is the first Chinese company in China to obtain ATEX explosion-proof product certification from Det Norske Veritas (DNV). It has led Chinese companies from domestic explosion-proof to a breakthrough in international explosion-proof.
Today, CZ's explosion-proof quality control system has a multi-level, all-round, three-dimensional structure, and quality control measures have penetrated every aspect of product production and manufacturing.
The company also uses various technical parameters of foreign explosion-proof electrical equipment as benchmarks to establish comparative models and conduct comparative tests to find out the gaps. Electrical Products Explosion-proof Quality Supervision and Inspection Center (Tianjin), Jiaxing University, Jiaxing Vocational College and other scientific research institutions and colleges have established long-term strategic partnerships to jointly conduct research and development of new materials, new technologies and new processes, as well as enterprise production and technical reserve talents. The training work has greatly enhanced the company's technological development capabilities and scientific research and innovation capabilities, ensured technological support, continuously improved technical levels and created necessary patent reserves. Today, as a high-tech enterprise, CZ Explosion Protection has more than 120 national patents, including 5 invention patents. It has led and participated in the preparation of a number of national and industry standards, providing users with international-level experience and quality assurance in the field of safety and explosion protection. Creating better conditions for exploring international markets.
CZ Explosion Proof has always adhered to the core values of "Pursuing Innovation, Continuous Improvement, Integrity First and Gratitude". With a high degree of safety awareness, a perfect quality control system, advanced equipment manufacturing capabilities and high-quality services, CZ Explosion Proof has established a reputation among many European and American brands. Dominant in the international market, we have created a sales path with CZ characteristics, opened up the "blue oceans" of the international market in the explosion-proof and industrial fields where there are many powerful companies, and gained good economic benefits and international market reputation.